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39 – La calígrafia La Colección Leonardo
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Un pequeño manual de enorme contenido. Un compendio de ejemplos e indicaciones de gran utilidad y fácil comprensión. Por poco dinero se puede disponer de una excelente guía para abordar una materia sumamente interesante.
LA COLECCIÓN LEONARDO – 39
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The greatest difficulty of painting, regardless of the procedure used (watercolor, acrylic or oil), lies in the mixing of colors and their application. The correct manipulation of color on the palette is an essential preliminary step to achieve mastery of nuances, chromatic amplitude and good harmonization on the support; It requires technical knowledge of color fusion and hours of practice to handle paint intuitively and impulsively. This book is an essential guide to learn to relate the colors of the palette with those of the model and successfully resolve the different harmonizations and color ranges that may arise.
Paint like the great masters
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La publicidad nos impacta de manera constante con infinidad de mensajes de los que, la mayoría de las veces, no somos ni tan siquiera conscientes. El éxito para que un producto se posicione en el mercado se debe principalmente a su calidad, ya que un producto que no cumpla las expectativas de su comprador, en cuanto a servicios y prestaciones, no será adquirido por segunda vez. No obstante, la clave para que ese producto sea conocido por unos consumidores concretos reside en una estudiada e impecable campaña publicitaria ideada, creada y planificada por una agencia, pero llevada a término casi siempre por un dibujante publicitario.
Independientemente de que el soporte final de la imagen de una marca sea fotográfico o se transmita por medio de personajes reales, su embrión, los bocetos previos y el modo en que la idea será presentada por la agencia al cliente será mediante un dibujo.
En este libro se muestra cómo realizar y presentar dichos dibujos, basándose en los distintos medios y estrategias con los que la publicidad cuenta actualmente para lanzar sus campañas.
Still Life Drawing
Of all the artistic genres, the still life is the one that gives the fullest measure of the ingenuity and plastic imagination of a creator. Not only the work but also the theme is the artist's creation. Still life becomes, in expert hands, something full of life, intensified by a creativity that knows how to turn the simplest objects into truly expressive signs full of meaning. However, this is only possible when you have a solid knowledge of the basic fundamentals of drawing. This work deals with these fundamentals and many other aspects: from the rudiments of drawing simple objects to the most sophisticated finishes of a drawing, the reader will find in it plenty of inspiration to develop their own work.
Glass
This book deals with glass working techniques in the oven, presented in a didactic and appropriate manner for people interested in this specialty from a practical perspective. In its pages it is taught, after a brief review of its history, the nature of glass and its behavior, the materials and tools used and the processes that should be known before beginning the working techniques in the kiln, explained with its baking cycles. In the last chapter, as an example, the making of various objects with different techniques is shown step by step.
Light and shadow drawing
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