22 – Flores La Colección Leonardo

La publicidad nos impacta de manera constante con infinidad de mensajes de los que, la mayoría de las veces, no somos ni tan siquiera conscientes. El éxito para que un producto se posicione en el mercado se debe principalmente a su calidad, ya que un producto que no cumpla las expectativas de su comprador, en cuanto a servicios y prestaciones, no será adquirido por segunda vez. No obstante, la clave para que ese producto sea conocido por unos consumidores concretos reside en una estudiada e impecable campaña publicitaria ideada, creada y planificada por una agencia, pero llevada a término casi siempre por un dibujante publicitario. Independientemente de que el soporte final de la imagen de una marca sea fotográfico o se transmita por medio de personajes reales, su embrión, los bocetos previos y el modo en que la idea será presentada por la agencia al cliente será mediante un dibujo. En este libro se muestra cómo realizar y presentar dichos dibujos, basándose en los distintos medios y estrategias con los que la publicidad cuenta actualmente para lanzar sus campañas.

The relevance acquired by the drawing of the human figure throughout history has been reason enough to attract the interest of the artist. The human figure continues to be today, surely, the central chapter in the teaching of drawing. This book shows how to draw the human figure easily, how to organize and simplify what you see to obtain understandable results. All of this explained through numerous images and diagrams accompanied by practical demonstrations, professional tips and tricks, analysis of the works and step-by-step exercises. A complete manual that encourages novice illustrators to take their first steps in drawing the human figure.

Shading is the most used resource in drawing manuals, and one of the ones that requires the most learning time. The placement of shadows is not an arbitrary matter, but rather responds to systematic rules that determine their position, shape, extension and density. This work exposes several procedures to rationalize shading and get the most out of its representation. It studies how shadows are drawn, what the most common methods are, their correct relationship with light, and how to represent volumes with basic chiaroscuro techniques to achieve the desired three-dimensionality and depth effect. In short, it is a very complete compendium that tells novice artists how to correctly solve any shading variant, based on exercises and steps by step that serve as inspiration and encourage them to put into practice all the techniques described.